DMS-Alerts Effective in Preventing Distracted Driving, According to New Study

In a new study conducted by Nauto, data collected by the company’s AI technology reveals the effects of in-cabin monitoring on driver distraction. The results do not only indicate high levels of driver distraction, but how driver monitoring can save lives.

American artificial intelligence company Nauto has analyzed the datasets gathered through their in-car AI technology in order to gain a better understanding of the consequences of driver distraction. The results? Concerning, though not entirely unexpected.

The industry with the highest levels of driver distraction was passenger fleets, where the drivers experienced over five distraction events per hour, on average. Moreover, the most distracted 10 percent of drivers got distracted an average of 25.3 times per hour. That equals more than one distraction event every 2.5 minutes.

These numbers are consistent with a research note published by the National Highway Traffic Safety Administration (NHTSA) back in April. According to the American top auto safety regulator, 9 percent of all fatal crashes in the United States could be linked to driver distraction. In the last decade, smartphones have become a major cause of distraction, with fatal consequences for the 434 people who died in crashes involving smartphones in 2017. That being said, safety organisations believe NHTSA’s statistics are underestimated, and that the real numbers are even higher.

But as alarming as these results are, Nauto’s study does offer a glimpse of light. By analyzing the data collected by their own AI technology, Nauto was simultaneously able to study the effects of installing in-cabin monitoring systems in commercial fleets. Almost four of five drivers were helped by the systems real-time alerts, and their driving was significantly improved. The distraction frequency was reduced by 40 percent, while the distraction duration was brought down by 43 percent. Furthermore, the distance traveled while distracted was reduced by 47 percent.

While the automotive industry is buzzing with talk of self-driving cars, results like these prove that driver monitoring systems have a wider area of use than “just” aiding the development of autonomous mobility. In-cabin monitoring is already saving lives, and we are looking forward to seeing more positive effects as more car manufacturers are discovering the advantages of driver monitoring.

Read more about the study on: https://www.autonews.com/mobility-report-newsletter/study-real-time-alerts-can-reduce-driver-distraction