What is said about DMS at CES?

The annual Consumer Electronics Show in Las Vegas Nevada opened the doors to its 2019 show yesterday. As usual, the most prominent tech companies of the world are present, rocking lavish and exiting booths and showcasing their latest news. In many ways our future is presented at CES. For example, a robot ambulance and a flying taxi were presented at yesterday’s opening. 

As true ambassadors of driver monitoring software, drivermontering.com did, of course, keep an eye on what was said about DMS in the media with regards to CES.

Driver Monitoring Systems (DMS) at CES 2019: 

  • Nvidia, a US graphics processing unit maker, presented their new AI-based autonomous driving platform at CES. The so-called Drive AutoPilot, a Level 2+ solution, provides autonomous driving perception and an intelligent cockpit. Also, according to Business Tech Media Company ITWeb, connected cars are expected to account for over 80% of on-road vehicles by 2020.

  • The EconomicTimes.com claims in one of their latest article on CES that ”interior-facing cameras” inside a car is still a novelty, although stating that the technology can be found in car models by Cadillac, Audi, Tesla Mazda, Subaru and soon in electric vehicle start-up Byton. 

  • Guardian Optical Technologies, Eyeris, Smart Eye, Seeing Machines and Vayyar Imaging (using radar instead of eye tracking) are mentioned as the main players on the DMS market

  • EconomicTimes.com stating ”many (of above) have already signed undisclosed deals for the production year 2020 and beyond” 

  • With the realization that ”Eye tracking can determine if a driver is not paying attention, or worse, is asleep” the same source believes the technology will become more and more essential as cars become more autonomous, so-called Level 3 cars where the car is basically driving on its own but will turn to the driver for take-over in ”trickier” situations.

Addressing the criticism: 

Some is said in the media on the fact that monitoring a driver might be a negative thing, causing more of a ”big brother” society with delicate personal data about the driver ending up in the hands of big corporations. However, it is still clear that it’s up to the car manufacturers what they do with the data collected by eye tracking, interior sensing, and radar. At drivermonitoring.com we believe that the benefits of DMS and other in-car AI technologies such as security and a more exciting, relaxed and smart drive weighs up for the potential negative effects. Not to mention a safer and more responsible transfer towards autonomous driving.

”The more you know about the user, the more you’re able to fulfill his or her needs, said Eric Montague, Senior Director of Strategy for Nuance Automotive. 

Well said. 

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